Robert Louis Stevenson - 5417 Words

When one reads the nonfiction work of Robert Louis Stevenson along with the novels and short stories, a more complete portrait emerges of the author than that of the romantic vagabond one usually associates with his best-known fiction. The Stevenson of the nonfiction prose is a writer involved in the issues of his craft, his milieu, and his soul. Moreover, one can see the record of his maturation in critical essays, political tracts, biographies, and letters to family and friends. What Stevenson lacks, especially for the tastes of this age, is specificity and expertise: he has not the depth of such writers as John Ruskin, Walter Pater, or William Morris. But he was a shrewd observer of humankind, and his essays reveal his lively and†¦show more content†¦He pretends to analyze marriage in Virginibus Puerisque and the relationship between old and young in Crabbed Age and Youth; he mounts a pseudophilosophical defense of sloth in An Apology for Idlers and humorously advocates t he old method of illuminating cities in A Plea for Gas Lamps. In Childs Play, El Dorado, and Pans Pipes, the author seems more entranced with the flight of his own rhetoric than he does with the topic at hand. There is a more serious side to the collection as well: in Aes Triplex and Ordered South Stevenson deals with his physical frailty and the trips away from Scotlands rugged winters he had taken for his health. As a boy, Stevenson had been to the Continent several times, and he grew up to love purposeless, rambling tours across Europe. In An Inland Voyage (1878), written from a journal he had kept of a trip down the French river Oisà © with his friend Walter Simpson, Stevenson glories in the slow pace of his vagabond life traveling through France. The young author expresses pleasure at having been suspected of being a Prussian spy by the French gendarmes and pride at having endured hunger, cold, and misery on a journey that, from Stevensons account, sounds like one of the oddest and most aimless ever undertaken. The publication of An Inland Voyage was significant: it was his first full-length book and was reviewed kindly by theShow MoreRelated`` Requiem `` By Robert Louis Stevenson Essay1534 Words   |  7 Pagesthink of when one brings up Robert Louis Stevenson? Perhaps his great works, Treasure Island or Dr. Jekyll and Mr. Hyde. Maybe his successful and adventurous life, full of travel and fame (Editors). What one may not think of is the areas of his life that were wrought with disease, struggle and homesicknes s. Stevenson’s life was full of adventure, but much of it was as a result of him attempting to escape his tubercular existence (Bosch). The themes presented in Robert Louis Stevenson’s lesser knownRead MoreRobert Louis Stevenson Influences1344 Words   |  6 PagesExternal Influences on Stevenson’s Writings â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† by Robert Louis Stevenson was a familiar title to me and prior to reading it I believed I was well versed about the story. I knew that Dr. Jekyll was an intelligent man who experimented with the idea of creating a more powerful version of him that would release his deepest inhibitions. In addition, I believed that the people of the town were not fully aware of Mr. Hyde, only that there was a monsterRead MoreThe Life and Writings of Robert Louis Stevenson2668 Words   |  11 PagesRobert Louis Stevenson Robert Louis Stevenson is one of the greatest authors to hail from Britain. His writings have been enjoyed by countless since he masterfully wrote them down. Stevenson uses characterization, imagery, and conflict to keep his readers captivated by his works in Treasure Island, Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. Robert Louis Stevenson was born on November 13, 1850 in Scotland. Being the only son of a famous civil engineer, Stevenson was expected to continueRead MoreSummary Of Kidnapped By Robert Louis Stevenson1125 Words   |  5 PagesRachel Alarcio Title: Kidnapped Setting: (Where) The novel primarily takes place in the Highlands and off the northern coast of Scotland, with the minority taking place in the Scottish Lowlands. Protagonist(s): David Balfour Period: Two Author: Robert Louis Stevenson (When) The story takes place from June 1751 through the end of August 1751. Antagonist(s): Ebenezer Balfour Describe the relationship between the protagonist and antagonist. The relationship between David Balfour and his uncle Ebenezer BalfourRead MoreAnalysis Of Mr. Hyde By Robert Louis Stevenson1291 Words   |  6 Pageslessons. From astronomic leviathans, such as IshirÃ…  Honda s Godzilla who educate about great responsibility, or the plesiosaurus of Ray Bradbury, who give windows into the minds of the lonely, to the horrors of the subconscious, exemplified by Robert Louis Stevenson’s Mr. Hyde, horrors have deeper concepts to them that educate in an allegoric fashion. Human nature has always presented a natural love for fantastic stories, and many elders use these parables to disarm listeners and scare the messageRead MoreRobert Louis Stevenson s Dr. Jekyll And Mr. Hyde1305 Words   |  6 Pagestransform out of all recognition. In 1886, a popular novelist, Robert Louis Stevenson, wrote his book Dr. Jekyll and Mr. Hyde. The novel was a smash hit because it appealed to the feelings society was already experiencing; the fear and anxiety of th e evolving modern city. During this time, a higher percentage of people were literate and excited to read, which is another reason why the novel was so popular. It is evident to readers that Stevenson was skeptical of progress during his time period. In hisRead MoreThe Strange Case of Dr Jekyll and Mr. Hyde by Robert Louis Stevenson2251 Words   |  10 PagesThe Strange Case of Dr Jekyll and Mr. Hyde by Robert Louis Stevenson When asked this question, the immediate answer is, yes. Robert Louis Stevenson uses the features of a conventional horror story, which were very popular at the time, but also uses the story to raise social issues and make criticisms about the hypocrisy and double standards of Victorian society, in general, and Victorian London in particular. The first aspect of horror to be noticed is that the mainRead More Evil Personas in Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson1503 Words   |  7 PagesEvil Personas in Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson Some believe that every individual has an evil persona trapped inside that is just waiting to get out! This may be true for some but it may also just be another excuse for one to commit evil deeds. In the novel Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson, a prominent doctor (Dr. Jekyll) conducts a scientific experiment in which he compounds a certain mixture he consumes and transforms into an ugly, repulsiveRead More How Does Robert Louis Stevenson use literary techniques to illustrate2496 Words   |  10 PagesHow Does Robert Louis Stevenson use literary techniques to illustrate the social, historical and moral points he is trying to make in Dr Jekyll and Mr Hyde? Throughout the Novella, ‘Dr Jekyll and Mr Hyde’, the author Robert Louis Stevenson uses a wide range of literary techniques in a skilful and sophisticated way to help achieve his effects and put his points across. Stevenson’s unique use of language is vital to the success of the Novella, with the structural and linguistic devices playingRead More The Strange Case of Dr Jekyll and Mr Hyde by Robert Louis Stevenson2416 Words   |  10 PagesThe Strange Case of Dr Jekyll and Mr Hyde by Robert Louis Stevenson Good and bad. Pure and evil. Right and wrong. Joy and despair. These are all themes Robert Louis Stevenson addresses in his novel, â€Å"The strange case of Dr Jekyll and Mr Hyde† Robert Louis Stevenson presents the view that no human has the capacity to be completely good or completely bad. Instead human nature is shown to exhibit both good and bad with dynamic results. Human nature encourages us to feel and experience

Globalizations Effect on Labor Unions - 1670 Words

Labor unions once represented a significant portion of the entire United States labor force, peaking at around 35 percent in the 1950’s (Vachon). However, this percentage has steadily declined over the decade and nowadays only 12% of the labor force is unionized (Vachon). In many obvious ways, globalization has complicated the labor movement by stratifying it into domestic and international spheres. Globalization, the rapid increases in the pace and accessibility of world markets, is a relatively recent phenomenon that unions must confront. Nations, corporations, and workers find themselves increasingly subjected to the whims of the international market. Consequently, these international economic forces have superseded national and local contexts to shape labor movements and unions. It is within the context of an internationalized world that corporations are no longer confined to a centralized location. Corporate foreign investment and the rise of importation have become the c atalysts for corporate relocation and the deindustrialization of domestic industry. Factories close in the United States and reopen in foreign countries where the cost of labor is cheaper and due to the lack of unionization and rudimentary work conditions. The growth of transnational corporations has served to derail traditional segments of the U.S. labor movement. In a globalized world, transnational corporations hold more bargaining power than the workers. To combat this radical change, unions haveShow MoreRelatedFuture Prospects For The Future1581 Words   |  7 PagesName Course Affiliated institution Tutor Date Introduction There are various things which are likely to work in the future Canada. One of the key issues which will be discussed in this paper about the future of work in Canada include globalization. Several models will be discussed in this paper about the sustainability of work in the face of the increasing pressures within the limits of work and also the available resources which are ready to be exploited. In this paper, a discussion aboutRead MoreCurrent Hr Trends805 Words   |  4 Pagesimpact on labor unions as a result of outsourcing. The trends in union membership, the growth in union membership, the process for organizing a labor union to enter a nonunion company, the impact the current legal environment has on labor unions and companies, the labor movement and the affect of outsourcing, the services HR is outsourcing will be evaluated and the effect HR outsourcing has on organized labor in companies will also be evaluated. Current HR Trends Organized labor has lost manyRead MoreA Brief Note On Summative Assessment Of Unions1475 Words   |  6 PagesSummative Assessment of Unions Thesis statement For workers to create a viable union that will represent their wishes in the best way possible, it’s best they organize and lead the campaign themselves. Introduction It is a common belief that the best organizers are the workers in a given organization. It is emphasized that at every stage of organizing process, there should be active participation of the workers who are seeking representation (Bronfenbrenner, 2013). It is very essential to gettingRead MoreEconomics And Competitive Strategies And Government Policies1527 Words   |  7 Pagesnew companies entering the market, mergers, and globalization, on pricing and the sustainability of profits. We will explore mergers and merger activity within the industry as well as current and expected government policies and regulations in place to address issues related to externalities. We will also take a look at the effects of global competition on the decisions made by management with regards to change in labor demand, supply, relations, unions, and rules and regulations in the auto industryRead MoreThe Movement Of Labor Off Shore From The United States Essay1576 Words   |  7 PagesThe effects of globalization can easily be defined and shown by the death of small town culture in and around the southern states. The term, globalization, is essentially a term used to make an ugly truth seem appealing and thought-provoking. When in actuality, it can be more easily defined and understood as cheap labor not burdened by employee safety and fare wages. The movement of labor off-shore from the United States was done for one reason , labor cost. This move was especially favorableRead MoreImpact Of Globalization On The World System969 Words   |  4 PagesThougts on Globalization 1. In order to identify the three types of nations discussed in the texbook, I would like to first start by defining what the world system theory is. â€Å"The modern world system is a capitalist global economy which contains multiple states and a single dominant international division of labor† (Doob, 2008). This definition helps us understand that the economy is not scattered accross the globe equally between all countries, instead only a few countries are posses a sucessfulRead MoreBenefits And Disadvantages Of Arbitration844 Words   |  4 Pages3. Discuss the advantages and disadvantages of using arbitration to settle non-labor issues such as consumer complaints, employer-employee disputes, and so on. Find an example from the business world where this was done. Arbitration is a method to submit a resolution in an arbitral, rather than a judicial forum. For non-labor issues, arbitration can be a less expensive solution. One example is The Home Owners Warranty program. A program which aimed to resolve disputes between homeowners and buildersRead MoreEssay about The Globalization of Child Labor1517 Words   |  7 PagesGlobalization of an idea or practice can be very beneficial worldwide, but globalization can also effect countries and people negatively. Child labor was once an immense issue in the United States; however, we now have laws protecting children from dangerous working conditions. Unfortunately, children in countries like India and Africa are still falling victim to harsh working conditions. These developing nations have the same problem that the United States had years ago; children are workingRead MoreGlobalization And Corporate Expansion Of American Companies915 Words   |  4 PagesThe globalization and corporate expansio n of American companies has promoted inequality in the United States and the world, largely through means defined to be inhumane. Corporate America has embraced a ‘hands-free’ method of globalization. By both outsourcing labor and targeting more consumer groups, especially those yearning for the American Dream, corporate America has successfully increased profits. Almost everyone on earth is feeling the negative effects of corporate America’s actions. By outsourcingRead MoreThe Relationship Between Economic Globalization And Labor Market Power1185 Words   |  5 PagesThe relationship between economic globalization and labor market power provides empirical trends in world average and the world equality through structural bargaining power and associated power, thereby allowing workers to achieve convergence across nations (Mahutga). What labor market power does for economic globalization is that it increases the probability of labor internationalism through two m odels, namely, the structural model and the institutional model. Beverly Sliver, Tamara Kay, Nita Rudra

BAJAZET Essay Example For Students

BAJAZET Essay A monologue from the play by Jean Racine NOTE: This monologue is reprinted from The Dramatic Works of Jean Racine. Trans. Robert Bruce Boswell. London: George Bell and Sons, 1911. ACHMET: Wouldst thou have me learnNow at my age the worthless lore of love?And shall a heart that years of toil have hardendBlindly submit to follow vain delights?Nay, she attracts my gaze with other charms,I love in her the blood of royal sires.Through this alliance to the throne and brought nearBy Bajazet, I thus secure a shieldTo guard myself against him. Some offenceIs sure to rise, for scarcely has vizierBeen chosen ere the Sultan fears his creature,And greed or envy soon effects his ruin.To-day he honours me and courts my favour,The risks he runs incline his heart toward me.But stablishd on the throne, this BajazetPerchance will throw aside a useless friend:And, if my faithful service be forgotten,The day may come when he will dare to doom meTo death. I say no more, but tis my purposeTo keep him waiting for my head full long.I know the duty that I owe my masters,But tis for slaves to humour their caprices,Nor am I so besotted as to lickThe hand that strikes me. Thus it comes to passThat I within these walls have free admittance,And with mine eyes may look upon Roxana.At first she listend to my voice, herselfUnseen, and feard to break the rigid lawsThat guard the harem. But those irksome scruples,Our converse hampering, ere long were banishd.She has herself chosen this nook remoteWhere eyes may hearts discover unrestraind.A slave conducts me by a secret passageBut here she comes, with her loved Atalide.Stay, and be ready, should there need arise,To ratify the statement I shall make her.

Pop Music Essay Example

Pop Music Essay Pop music (a term that originally derives from an abbreviation of popular) is usually understood to be commercially recorded music, often oriented towards a youth market, usually consisting of relatively short, simple love songs utilizing technological innovations to produce new variations on existing themes. Pop music has absorbed influences from most other forms of popular music, but as a genre is particularly associated with the rock and roll and later rock style. [citation needed] Contents [hide] 1 Definitions 2 Origin of the term Influences and development 4 Characteristics 5 See also 6 Notes 7 Bibliography 8 External links [edit] Definitions Hatch and Millward define pop music as a body of music which is distinguishable from popular, jazz and folk musics. [1] Although pop music is often seen as oriented towards the singles charts it is not the sum of all chart music, which has always contained songs from a variety of sources, including classical, jazz, rock, and novelty songs, while pop music as a genre is usually seen as existing and developing separately. 2] Thus pop music may be used to describe a distinct genre, aimed at a youth market, often characterized as a softer alternative to rock and roll. [3] [edit] Origin of the term The term pop song, is first recorded as being used in 1926 in the sense of a piece of music having popular appeal. [4] Hatch and Millward indicate that many events in the history of recording in the 1920s can be seen as the birth of the modern pop music industry, including in country, blues and hillbilly music. [5] We will write a custom essay sample on Pop Music specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pop Music specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pop Music specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to Grove Music Online, the term pop music originated in Britain in the mid-1950s as a description for Rock and roll and the new youth music styles that it influenced . [6] The Oxford Dictionary of Music states that while pops earlier meaning meant concerts appealing to a wide audience [,] since the late 1950s, however, pop has had the special meaning of non-classical mus[ic], usually in the form of songs, performed by such artists as the Beatles, the Rolling Stones, ABBA, etc. [7] Grove Music Online also states that n the early 1960s [the term] ‘pop music’ competed terminologically with Beat music [in England], while in the USA its coverage overlapped (as it still does) with that of ‘rock and roll’. [6] Chambers Dictionary mentions the contemporary usage of the term pop art;[8] Grove Music Online states that the term pop music seems to have been a spin-off from the terms pop art and pop culture, coined slightly earlier, and referring to a whole range of new, often American, media-culture products. [6] From about 1967 the term was increasingly used in opposition to the term rock music, a division that gave generic significance to both terms. [9] Whereas rock aspired to authenticity and an expansion of the possibilities of popular music,[9] pop was more commercial, ephemeral and accessible. [10] According to Simon Frith pop music is produced as a matter of enterprise not art, is designed to appeal to everyone and doesnt come from any particular place or mark off any particular taste. It is not driven by any significant ambition except profit and commercial reward and, in musical terms, it is essentially conservative. It is, provided from on high (by record companies, radio programmers and concert promoters) rather than being made from below Pop is not a do-it-yourself music but is professionally produced and packaged. [11] [edit] Influences and development Technological developments played an important role in the dissemination of pop music, particularly the 7-inch 45 rpm record (right) and the Compact Disc (above). The 12-inch 33 rpm record (left) was more associated with rock albums than with pop music. [citation needed]Throughout its development, pop music has absorbed influences from most other genres of popular music. Early pop music drew on the sentimental ballad for its form, gained its use of vocal harmonies from gospel and soul music, instrumentation from jazz, country, and rock music, orchestration from classical music, tempo from dance music, backing from electronic music, rhythmic elements from hip-hop music, and has recently appropriated spoken passages from rap. [3] It has also made use of technological innovation. In the 1940s improved microphone design allowed a more intimate singing style[12] and ten or twenty years later inexpensive and more durable 45 r. p. m. ecords for singles revolutionized the manner in which pop has been disseminated and helped to move pop music to ‘a record/radio/film star system’. [12] Another technological change was the widespread availability of television in the 1950s; with televised performances, pop stars had to have a visual presence. [12] In the 1960s, the introduction of inexpensive, portable transistor radios meant that teenagers could l isten to music outside of the home. [12] Multi-track recording (from the 1960s); and digital sampling (from the 1980s) have also been utilized as methods for the creation and elaboration of pop music. 3] By the early 1980s, the promotion of pop music had been greatly affected by the rise of Music Television channels like MTV, which favoured those artists such as Michael Jackson, Madonna, and Prince who had a strong visual appeal. [12] Pop music has been dominated by the American and (from the mid-1960s) British music industries, whose influence has made pop music something of an international monoculture, but most regions and countries have their own form of pop music, sometimes producing local versions of wider trends, and lending them local characteristics. 13] Some of these trends (for example Europop) have had a significant impact of the development of the genre. [3] According to Grove Music Online, Western-derived pop styles, whether coexisting with or marginalizing distinctively local genres, have spread throughout th e world and have come to constitute stylistic common denominators in global commercial music cultures. 14] Some non-Western countries, such as Japan, have developed a thriving pop music industry, most of which is devoted to Western-style pop, has for several years has produced a greater quantity of music of everywhere except the USA. [14] The spread of Western-style pop music has been interpreted variously as representing processes of Americanization, homogenization, modernization, creative appropriation, cultural imperialism, and/or a more general process of globalization. [14] [edit] Characteristics Musicologists often identify the following characteristics as typical of the pop music genre: n aim of appealing to a general audience, rather than to a particular sub-culture or ideology[3] an emphasis on craftsmanship rather than formal artistic qualities[3] an emphasis on recording, production, and technology, over live performance[10] a tendency to reflect existing trends rather than progressive developments[10] much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms[10] The main medium of pop music is the song, often between two and a half and three and a half minutes in length, generally marked by a consistent and noticeable rhythmic element, a mainstream style and a simple tradi tional structure. [15] Common variants include the verse-chorus form and the thirty-two-bar form, with a focus on melodies and catchy hooks, and a chorus that contrasts melodically, rhythmically and harmonically with the verse. [16] The beat and the melodies tend to be simple, with limited harmonic accompaniment. [17] The lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships – although there are notable exceptions. [3] Harmony in pop music is often that of classical European tonality, only more simple-minded. [18] Cliches include the barbershop harmony (i. e. moving from a secondary dominant harmony to a dominant harmony, and then to the tonic) and blues scale-influenced harmony. [19] The influence of the circle-of-fifths paradigm has declined since the mid-1950s. The harmonic languages of rock and soul have moved away from the all-encompassing influence of the dominant function. There are other tendencies (perhaps also traceable to the use of a guitar as a composing instrument) – pedal-point harmonies, root motion by diatonic step, modal harmonic and melodic organization – that point away from functional

Arming Airline Pilots essays

Arming Airline Pilots essays Arming Airline Pilots: A Good Solution to a Bad Problem Following September 11th, the nation began questioning the safety of the crew and passengers aboard its airlines flights. Many solutions were proposed, including the very controversial issue of arming cockpit crews with firearms. Commercial airline pilots should be armed because they work in the most crucial portion to the safe operation of an aircraft, the cockpit. If you really think hard enough about it, anything on board an aircraft can become a weapon. A beverage cart, a seat belt strap, even a soda can. The Obvious Solution states: My 10 year old son thought it was cool when he figured out how to bend and then rip open an aluminum can, tearing it into a sharp edge... (paragraph 3) Doing this could easily be used to injure, or even kill the pilots allowing a highjacker to gain access to the controls and boom September 11th all over again. A scalding hot pot of coffee could be used to burn and incapacitate the pilots, causing control of the aircraft to be put in the hands of evil. Even a fire extinguisher could be used to blind and then bludgeon a pilot to death resulting in the same situations. The list goes on and on. I think an armed and trained pilot would give the advantage to the crew in any of these situations. The cockpit is the heart and soul of an airliner. Instruments, radios, engine controls, flight management systems, Global Positioning Systems, and most important the flight controls. The flight controls are referred to as the stick and rudder. These basically steer the aircraft up, down, left, and right. This portion of the aircraft is the most vital and should be the least accessible part of an airliner. This small room houses everything that controls an airplane and should be defended at all costs and any measures. A gun in the cockpit would do just that. A lot of people say, including Secretary of ...

Amazon.com Vision, Mission and Strategy

Amazon.com Vision, Mission and Strategy Introduction Amazon was started by Jeff Bezos as the worlds biggest bookstore but slowly changed from this single-product model to a multi-product enterprise which deals with a wide array of products satisfying an even broader base of consumers. Rosier (2002) concedes that Amazon.com has established itself as a household brand in the USA and is arguably the best-known online brand.Advertising We will write a custom research paper sample on Amazon.com: Vision, Mission and Strategy specifically for you for only $16.05 $11/page Learn More Since its birth, Amazon.com has moved from solely dealing with books to involving a myriad of other products. Kalakota and Robinson (2001) assert that an organization must continually strive to fulfill customer needs which include; convenience, consistency and reliability. Amazons venturing into different products thus complements the customer’s needs as opposed to sidetracking the original customer by offering them mor e convenience in that they can get not only books but also other products from the same place. Despite its diversification strategy, Amazon.com still engages in strong online branding so as to foster loyalty and a feeling of trust among its consumers (Arvidsson, 2006). In its book section, the company encourages people to write reviews on books thus offering a community-like interaction which generates emotional ties. This move underscores the fact that the company still holds the book section as one of its core entities and care is taken to maintain and increase its consumer base. These qualities and strategies have enabled the company to attain its goals and vision of being the world biggest bookstore and satisfying its client needs. Vision statement According to Hill and Jones (2009), a vision statement is a phrase that describes a desired outcome. The authors state that a vision statement should inspire, energize and help the reader develop a mental picture of the set target. As such, this is the proposed vision statement for Amazon.com: Acts as a foundation from which every aspect of our business is developed. It guides our operations by highlighting what is needed to accomplish our goals and objectives of achieving sustainable and quality growth.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More People: provide a favorable working environment where people are inspired to realize their full potential. Portfolio: bring to the global market a range of online services that foresee and satisfy our client’s needs and desires. Partners: foster a successful network of clients and suppliers with whom quality and enduring value can be created. Planet: influence positive change that will facilitate in building and supporting sustainable communities. Profit: maximize long-term benefits to shareholders, all the while maintaining ethical practices in all our operations. Productivity: be an effective and proactive organization. Mission statement Hill and Jones (2009) define a mission statement as a written affirmation that outlines the core purpose of an organization and its focus. The authors state that in most cases, a mission statement remains unchanged over time. With this in mind, a satisfactory mission statement should be: Our mission is to run the best online bookstore, irrespective of the products and services that we offer. Considering the nature of our business, our ambitions must coincide with the principles that govern the products that exist in our stores. To state that our mission does not depend on the products and services that we offer is to undermine the importance of being an online bookseller. As online booksellers we aim to be the best in this line of business, no matter the size, nature and affiliations of our competitors. We will be at the forefront when it comes to innovating new and better styles and app roaches to bookselling. Our strategy will be in line with the set and evolving aspirations. Above all, we expect to be a benefit to the communities that we cater for, a useful resource to our clients, and an avenue through which different stakeholders can grow and prosper. Not only will we be a listening and caring partner to our clients and booksellers but also promote the idea that we are always at their service. Recommended implementation strategy While offering of † free shipping plans† and express shipping services is expensive and does cut into the profit margin of the company, Amazon.com should continue to offer these services to its clients. Competition in the online retail market is every increasing and as such, a company needs to give itself a competitive advantage over its competitors. These â€Å"super saver shipping† scheme offers one such means since it proposes to offer the consumers value added services thus setting Amazon.com apart from its compet itors. Considering that Amazons marketing strategy is pegged on an increase in customer traffic so as to promote repeat purchases and strengthen the brand name, the free shipping plan appeals to customers thereby leading to an increase in the traffic on the site. Pasiuk (2006) confirms that Amazon considered its free shipping offer as a marketing expense whose primary objective is to attract and retain customers.Advertising We will write a custom research paper sample on Amazon.com: Vision, Mission and Strategy specifically for you for only $16.05 $11/page Learn More While there is no doubt as to the increase in cost that Amazon.com incurs due to this schemes thus leading to decreased profitability, the increased traffic leads to increased turnover for the company. This leads to increased profits which compensate for the relative cost incurred in the provision of the services. Membership plans lead to loyalty and a sense of affiliation to the company by the consumers. These plans involve increased customization which entails tailoring of services so as to suit the unique case of the customers (Hill and Jones, 2009). While this does come at the cost of having to offer customized services which lead to rise in cost structure, it enables Amazon to respond to customer demands very quickly to the advantage of both the customer and the company. By upholding these strategies, Amazon.com will be able to meet and fulfill its mission and vision statements all the while maintaining a stable competitive advantage against its aggressive and ever-increasing competitors. References Arvidsson, A. (2006). Brands: Meaning and Value in Media Culture. USA: Routledge, 2006. Hill, C., Jones, G. (2009). Strategic Management Theory: An Integrated Approach. New York: Cengage Learning. Kalakota, R., Robinson, M. (2001). E-business 2.0: Roadmap for Success. California: Addison-Wesley.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Pasiuk, L. (2006). Vault Guide to the Top Internet Industry Employers. USA: Vault Inc. Rosie, B. (2000, February). Amazon Leads Race to Expand Web Services. Retrieved from: ABI/INFORM Global. (Document ID: 50804851).

Implement a marketing solution - Gillette fusion razor Essay

Implement a marketing solution - Gillette fusion razor - Essay Example It also seeks to estimate customers' response to the product. With the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. "As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing etc. This will be an expensive phase. Since no sale revenue will be achieved, losses may be incurred. Fortunately for Gillette, M3Power still has a market that will allow it to absorb losses over a short time." (Altaf 2007). During this stage it becomes crucial to give an appropriate focus on price and promotion concept. The company can choose between float or skim pricing strategy. Apart from this, it is necessary to give emphasis for promotional method, especially advertising of the product, for the purpose of creating awareness about the new product in the market and among the consumers. There exist chances of competition. Some times the company may incur some loss during this stage. The cost will be higher due to the sales promotional activities and the quantum of sales will be normal or at a lower level. The important fact during this stage is to analyze whether the customers will be ready to accept the technology of five blade surface or not. The growth stage is the third stage in the product lifecycle.